The BeTech inititative was launched by Kristoffer Tjalve in March 2014. The journey started on Twitter and helped to build general awareness towards the initiative, though it did not always bring high value, often more promotion than valuable information or content.
Nicolas Frenay joined Kristoffer in the initiative few months later. While exploring other channels, Facebook at the time came out as the most valuable channel for the community to provide moderated content, knowledge and guidance following the BeTech DNA, brand and its values, with a focus on Belgian Tech Entrepreneurs.
BeTech is a fully bottom up initiative, driven and owned by peers. Steadily, the initiative evolved towards a recognisable brand: Belgians in Tech – Be in Tech. A brand to say, become a BeTecher, become an entrepreneur, join us. A brand used in every activity we do. A brand to support you: start now, you will not be alone, there is a community of peers that will support you.
The BeTech brand moved towards a movement, launched in April 2018: The Belgian Tech movement. A nationwide movement around tech entrepreneurship, stimulating general awareness by activating the community in building this together. Be Dynamic – Be Ambitious.
BeTech has since start act like a startup: build, feel and adapt, in search of maximum value and impact for its core, the Belgian Tech Entrepreneurs.